Article: Video games muscle in on movies; Latest version of 'Grand Theft Auto' moves industry into the spotlight.(FEATURES)(CURRENTS)

Byline: Gloria Goodale Staff writer of The Christian Science Monitor

LOS ANGELES -- Traces of the word "video" linger beneath a new sign that just went up on a suburban Blockbuster store here. In its place hangs a logo for Game Rush, a new division created by the movie-rental chain to tap into one of the fastest growing markets in global entertainment: video games. Inside, more than half the shelf space is given to video-game sales and rentals.

"It's still Blockbuster," says employee Scott Dolgin, wearing a shirt featuring both the old and new logos. "But more people want games rather than movies, so we just have to move [to] where people are going."

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