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Article: Video games muscle in on movies; Latest version of 'Grand Theft Auto' moves industry into the spotlight.(FEATURES)(CURRENTS)
- Article from:
- The Christian Science Monitor
- Article date:
- November 1, 2004
CopyrightCOPYRIGHT 2004 The Christian Science Publishing Society. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Gloria Goodale Staff writer of The Christian Science Monitor
LOS ANGELES -- Traces of the word "video" linger beneath a new sign that just went up on a suburban Blockbuster store here. In its place hangs a logo for Game Rush, a new division created by the movie-rental chain to tap into one of the fastest growing markets in global entertainment: video games. Inside, more than half the shelf space is given to video-game sales and rentals.
"It's still Blockbuster," says employee Scott Dolgin, wearing a shirt featuring both the old and new logos. "But more people want games rather than movies, so we just have to move [to] where people are going."
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