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Article: Word of mouth moves on: txt kills crp flms.(Entertainment & Leisure)
- Article from:
- Screen Digest
- Article date:
- September 1, 2003
CopyrightCOPYRIGHT 2003 Screen Digest Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mobile phone technology is being blamed for a bad movie crashing at box office. Latest attempt at deflecting culpability for awful films is for executives to shift responsibility onto text messaging, claiming teenagers deliver their verdict on a bad films to their friends straight after or even during the film by SMS message. It is true that text messaging has changed the way many interact, and it is probably true that a bad SMS review of a film may put people off in that all-important first weekend. In the past, first weekend grosses could be key to a bad ...