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Article: Outsourcing in a changing world: contract manufacturers are playing a larger role in the household and personal product industry, but it is important to choose the right partner.
- Article from:
- Household & Personal Products Industry
- Article date:
- October 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOUSEHOLD, OTC drug, and personal care product companies face unprecedented market pressures from competitors and customers. Retailers from "big box" mass merchandisers to smaller chains demand lower prices, higher levels of service, more line extensions and custom packaging. Suppliers are innovating and adapting to meet these demands. To survive, they must do more, do it more quickly and do it without charging more ... and they can never stop.
To keep up, marketers of household and personal care products have turned to outsourcing to increase efficiency, provide flexibility and free working capital. The value of outsourcing was proven decades ago in the ...