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Article: Bring back the draft: a brewing staple modernizes fast.
- Article from:
- Cheers
- Article date:
- October 1, 2004
- Author:
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Copyright informationCOPYRIGHT 2004 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The beer business may not be booming, but the attractions of a cold draft beer still can boost operator business. And some of the best minds in the beverage alcohol business are taking the draft beer experience to the next level for consumers while fattening the bottom line for operators. The changes include everything from colder beers to cleaner lines and systematic program upgrades.
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"There are a lot of things going on," says Tom Geordt, director of training and business development, MicroMatic. Northridge, CA, a distributor that handles draft systems. "The latest craze is basically trying to improve the quality of dispensing." One way ...
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