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Article: Electrolux Goes Beyond the Kitchen to Launch Premium Kitchen Appliances in U.S. New Print Campaign Sparks Emotional Connection with Target, Underscores Design & Performance of New Electrolux ICON(TM) Line.
- Article from:
- PR Newswire
- Article date:
- November 1, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Nov. 1 /PRNewswire/ -- In a world of kitchen appliance advertising resplendent with photos of "designer-perfect" kitchens, Electrolux, the premium European appliance maker for more than 70 years, today debuted a new print campaign that will launch its Electrolux ICON(TM) appliance line in the U.S. - without ever showing the kitchen. Rather, the campaign, created by Lowe New York, seeks to move beyond the hardware to tap into the emotional connection people have with their homes.
The new advertising also heralds the introduction of Electrolux, known for quality, innovation and thoughtful design, as a total home brand in North America. The company, ...