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Article: Ofcom establishes one-stop-shop for all advertising regulation through transfer of responsibility to the ASA; New rules on alcohol advertising published.
- Article from:
- M2 Presswire
- Article date:
- November 1, 2004
CopyrightCOPYRIGHT 2004 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-1 November 2004-Ofcom: Ofcom establishes one-stop-shop for all advertising regulation through transfer of responsibility to the ASA; New rules on alcohol advertising published(C)1994-2004 M2 COMMUNICATIONS LTD
RDATE:11012004
The Advertising Standards Authority (ASA), which has more than 40 years' experience of regulating non-broadcast advertising, today also assumes responsibility for television and radio advertising under a new co-regulatory system, to become a 'one-stop-shop' for all advertising standards and consumer complaints.
Ofcom consulted extensively in October 2003 on its initial proposals to transfer broadcast ...