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Article: Video brochures: getting the message out to today's "visually literate."
- Article from:
- Indiana Business Magazine
- Article date:
- June 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 Curtis Magazine Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"How did you find out about us? Oh, you saw our video. Much of our new business is because of that video."
If you think this interaction is unusual, you should talk with the many Indiana companies and organizations successfully using marketing videos. The videos used by Indiana companies are slick and professional, and a large majority of them are produced by some very talented, technically sophisticated production companies right here in Indiana.
Now that today's "visually literate" society gets most of its information from television--nine of 10 Americans say TV is their primary news source--marketers are realizing video is a medium of choice.
Why ...