Article: Here's how.... (Gift Basket Boutique)

Sherry Frey had a vision. A vision that gift baskets would be hot sellers. She always tries to stay a step ahead of the times, so she did her research and then, five years ago, opened the 1,200-sq.-ft. Gift Basket Boutique in the rural community of Chambersburg, Pa. Located in an old-fashioned stand-alone house on the town's main thoroughfare, the shop is decorated in a homey fashion with thick carpeting for comfortable shopping. Ms. Frey shares the space with a jewelry and cosmetic boutique. She also uses the space to sell balloons and gift merchandise that she makes. In addition to her handmade items, Ms. Frey sources product at the Reston, Va., Washington, D.C. ...

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