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Article: Do you utilize gift baskets as a profit center? (Retailers' Roundtable) (Panel Discussion)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- June 1, 1992
CopyrightCOPYRIGHT 1992 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Barbara Huff Beville: The idea of gift baskets does not fit in with the merchandise focus of Beville's shops, nor is there a customer demand for such item. "We have limited space. We're in a tourist area and feel that we can utilize our square footage better with displays of individual products. Also, our largest volume is done with higher-end collectibles. Customers like to hold them and inspect them before purchasing."
Tony Falcone: This retailer will help customers put a basket together themselves, but he concentrates on the aspects of his business that set it apart from its competition. "There are no gift baskets at Fast Buck Freddie's. Two reasons: we ...