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Article: WORK BUZZ: WORKING LIFESTYLE...REDWOODS CITY...SHOX TREATMENT.(Brief Article)
- Article from:
- Footwear News
- Article date:
- November 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Barbara Schneider-Levy
Working Lifestyle
Dickies Footwear, known for its line of value-priced work shoes for men and women, is determined to grab an even larger segment of the market for spring '05 by launching the Lifestyle Work Collection, which combines casual styling with performance features to target the young consumer.
"They're shoes that you can go to work in, but look good," said Harry Reninger, brand manager. The five-style collection, available for men and women, includes lightweight oxfords and athletic-influenced slip-ons. Retail prices range from $60 to $70; delivery is slated for April. The shoes also feature CoolMax ...