Article: SHOP TALK: OLLY FLOODS PHILADELPHIA...SCOOP GETS NEW NEW YORK DIGS...MARC JACOBS LANDS ON MELROSE.

Byline: Natalie Zmuda

Olly Floods Philadelphia

Olly Shoes is prepping to open 10 stores over the next year in the Philadelphia area. The children's retailer first entered the market with a store at Exton Square Mall in November 2003. That unit has outperformed two other Olly locations -- in Bethesda, Md., and Fairfax, Va. -- prompting the company to shift more focus to the north.

Two stores have already opened in Springfield and North Wales, Pa. Two or three additional doors will bow next spring, with the balance opening in the fall.

"We're going to cluster and then roll up and down the coast, depending on availability," said CEO ...

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