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Article: Beauty tailors its promotions in drug chains. (National Association of Chain Drug Stores Marketplace)
- Article from:
- WWD
- Article date:
- July 3, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW ORLEANS -- The cookie-cutter approach to mass market beauty retailing is dead.
That's the word from the manufacturers and retailers at this week's annual National Association of Chain Drug Stores Marketplace here -- and it's a development both sides seem to welcome.
On the trade show floor of the New Orleans Convention Center, mass marketers showed retailers the sophisticated customizing techniques once used only by prestige firms in department stores.
With a few exceptions, the more than 50 beauty care manufacturers who were part of the more than 500 exhibitors at the convention were taking a micro-marketing approach by initiating new ...