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Article: Beauty's new youth movement. (cosmetics and perfumes manufacturers attracting younger customers)
- Article from:
- WWD
- Article date:
- July 3, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- With baby boomers slouching toward middle age, cosmetics and fragrance manufacturers are waking up to the fact that their primary constituency is growing older.
That may be why some companies are mounting major campaigns to court new customers, who are in age groups ranging from the late teens to the mid-30s.
"The baby boomers are getting older and they're using less fragrance," said Byron Donics, president of Aramis Inc.
Baby boomers are generally defined as those born between 1946 and 1964.
Laura Freedman, director of marketing of Stendhal, said, "Several years ago, all the cosmetics companies started running after the ...