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Article: NBA TV Has Big Plans for Season; More HD Games, Stats Crawl Enhance Network This Fall.(TV Currents)
- Article from:
- TelevisionWeek
- Article date:
- November 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
On NBA TV, Adidas is sponsoring an on-screen close that ticks off the seconds until the regular season begins this week.
In addition to the games on rights holders TNT, ESPN and ABC, the NBA broadcasts games on NBA TV four nights a week. NBA TV is offering more games in high definition this season and is creating a VOD highlight package for cable operators to provide to subscribers.
NBA TV, starting its sixth season, is planning to launch new programming and features. One key is an enhanced "bottom line'' graphic that will carry scores, stats and other information to hoops fans. It is also extending its pre- and post-game ...