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Article: Countryside group boosts activity to raise rural funds.(news)(Crazy Horse)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- October 15, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Countryside charity The Campaign to Protect Rural England (CPRE) is planning to step up its fundraising activity in a bid to raise national awareness of its work.
As part of the strategy, the organisation has shifted its direct marketing account from third-sector specialist agency Whitewater to Crazy Horse.
The agency will roll out campaigns and be responsible for brand development, strategy, creative work and production. The first activity is due to break next year.
The charity says it is stepping up the level and quality of communications for both warm ...