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Article: MX Entertainment and Best Buy Enter Agreement to Promote MX DVD Multi-Channel Video Technology; Best Buy Makes MX DVD Its Preferred Music DVD Format.
- Article from:
- PR Newswire
- Article date:
- November 8, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, Nov. 8 /PRNewswire/ -- Best Buy Co., Inc. and MX Entertainment, Inc., a privately held company, today announced a strategic alliance to deliver innovative music DVDs to Best Buy's entertainment customers.
As part of the alliance, Best Buy will offer music DVD publishers incentives to use MX DVD technology in their music DVD products. Best Buy will market and promote MX enhanced music DVD products with in-store marketing as well as print and on-line advertising. In addition, MX Entertainment will be producing exclusive music DVD titles directly for Best Buy.
MX Entertainment is setting a new standard for music DVDs by letting viewers ...