Article: Plain as the nose on your face. (sense of smell)

Researchers are breathing new life into our most neglected sense-smell.

A construction company in Tokyo filters a lemon scent into a hotel center to energize visitors in early-morning conferences. In the East London subway, "tea bags" filled with the odor of rose, hyacinth, or apple blossom are activated each time a passenger sits down. American researchers are placing odors in textbooks to see if they'll sharpen reading comprehension and memory.

Sound like a whiff of the future? Think again.

For centuries, the olfactory sense has been relegated to sniffing out hazardous waste or detecting spoiled food. While studies on vision and hearing have ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!