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Article: SPEED Channel Hooks up with New York's Unique Autosports for New Reality Series - Unique Whips; Castro is Customizer to the Stars, Working with A-List Entertainers and Athletes.
- Article from:
- Business Wire
- Article date:
- November 8, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHARLOTTE, N.C. -- SPEED Channel announces Unique Whips, a new 60-minute unscripted series scheduled to debut in February 2005 that will give viewers a look inside the Unique Autosports world of celebrity car customizing. Shot on-location at the Long Island shop of "customizer to the stars" Will Castro, Unique Whips will be all about taking the luxury cars of today's entertainers and athletes and making them one-of-a-kind pieces of art.
"Bringing together two successful brands -- SPEED and Unique -- creates a tremendous opportunity for success," said SPEED Channel President Jim Liberatore. "This is the network where television viewers increasingly expect to see ...