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Article: The Copley Press, Inc. Joins TACODA as SignOnSanDiego.com by The San Diego Union-Tribune Elects to Use AMS for Audience Management; Another Top 20 Newspaper Company Aligns With TACODA.
- Article from:
- PR Newswire
- Article date:
- November 8, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Nov. 8 /PRNewswire/ -- TACODA, the online industry pioneer in behavioral targeting and audience management, today announced that The Copley Press, Inc. has become a client as its Union-Tribune Publishing Company has closed an agreement to use TACODA's Audience Management Service (AMS) to create audience segments for advertisers on SignOnSanDiego.com .
With 9 daily newspapers and various other publications in California, Illinois, and Ohio, The Copley Press, Inc. is one of the top twenty newspaper companies in the United States.
"We are seeing more and more RFPs from clients and agencies that require use of behavioral targeting as part of the ...