|
|
Article: Online Search Engines Lack Full Disclosure About Advertiser Relationships to Search Results, Study Finds; Consumer Reports WebWatch Study Finds.
- Article from:
- AScribe Business & Economics News Service
- Article date:
- November 8, 2004
CopyrightCOPYRIGHT 2004 AScribe. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Consumers Union
YONKERS, N.Y., Nov. 8 (AScribe Newswire) -- Consumer Reports WebWatch released new investigative research today reporting that many of the World Wide Web's most popular search engines still do not provide clear disclosures about how their results can be influenced for a fee by advertisers, a practice called "paid placement," and even fewer explain how companies pay to increase the likelihood their names will appear in searches, a practice called "paid inclusion." The new report is available in PDF format at http://www.consumerwebwatch.org/news/paidsearch/index.html .
WebWatch's latest groundbreaking report, "Searching for ...