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Article: Association of Directory Publishers President Calls for Support of Yellow Pages Syndicated Research, Audited Circulation.
- Article from:
- PR Newswire
- Article date:
- November 9, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TRAVERSE CITY, Mich., Nov. 9 /PRNewswire/ -- Last week, in an address to the attendees of the Association of Directory Publishers (ADP) Mid-Year Convention in Boca Raton, Florida, ADP President and CEO Larry Angove called upon the membership to fully support an industry-wide initiative to replace publisher-funded proprietary research with syndicated, third-party research that is transparent and neutral, and is a resource on which national and local advertisers can reliably base their Yellow Pages buying decisions.
"Today should be the first day of the rest of our research lives," advised Angove in his address to the ADP audience. "Publishers who are currently ...