Article: Daily News, New York, real estate column.

By Lore Croghan, Daily News, New York Knight Ridder/Tribune Business News

Nov. 10--Lacoste is coming to SoHo -- in search of its newest audience, the young and the fashionable shoppers whose parents sported the alligator back when Richard Nixon was president.

That's when Lacoste was the favorite shirt of preppies and tennis players, who wore its tiny logos over their hearts.

Lacoste has picked out a 1,500-square-foot storefront at 130 Prince St., where it plans to open for business next spring.

It will be the third stand-alone Manhattan store for Lacoste, whose clothes are also sold at department stores like Macy's and ...

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