Article: 7 UP Renews Sponsorship of FLW Outdoors.

MINNEAPOLIS, Nov. 10 /PRNewswire/ -- FLW Outdoors, the world's leading marketer of competitive fishing, announced Wednesday that 7 UP renewed its highly successful sponsorship as the official soft drink of the Wal-Mart FLW Tour and FLW Outdoors' other premier freshwater tournament trails.

7 UP joined the FLW Outdoors sponsorship team in 2003 and hasn't looked back since. For the last two seasons, 7 UP has marketed itself to the nation's fishing enthusiasts -- more than 52 million -- who are known for their loyalty to FLW Outdoors' sponsor products. 7 UP is one of many top-shelf brands giving its support to the family-oriented sport of fishing, helping to ...

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