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Article: 7 UP Renews Sponsorship of FLW Outdoors.
- Article from:
- PR Newswire
- Article date:
- November 10, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS, Nov. 10 /PRNewswire/ -- FLW Outdoors, the world's leading marketer of competitive fishing, announced Wednesday that 7 UP renewed its highly successful sponsorship as the official soft drink of the Wal-Mart FLW Tour and FLW Outdoors' other premier freshwater tournament trails.
7 UP joined the FLW Outdoors sponsorship team in 2003 and hasn't looked back since. For the last two seasons, 7 UP has marketed itself to the nation's fishing enthusiasts -- more than 52 million -- who are known for their loyalty to FLW Outdoors' sponsor products. 7 UP is one of many top-shelf brands giving its support to the family-oriented sport of fishing, helping to ...