Article: Pizza Hut in Thailand spruces up to draw dine-in trade.

By Nondhanada Intarakomalyasut, Bangkok Post, Thailand Knight Ridder/Tribune Business News

Nov. 11--Pizza Hut is attempting to move away from the fast-food concept to a more upmarket segment it calls "casual dining", with more sophisticated offerings in order to differentiate itself from competitors.

Panithan Sethabutr, managing director of Yum Restaurants International (Thailand), the local Pizza Hut operator, said the company was trying to bring a more elegant dining experience to its outlets through a new menu that includes larger portions of pizza, pasta, soup and salad served with a more stylish presentation.

A total of 35 out of 83 ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!