|
|
Article: Sunday night dilemma for affils, nets.
- Article from:
- Daily Variety
- Article date:
- October 22, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
ABC affiliate KSTP Minneapolis chose the slick soap-opera melodrama of "Desperate Housewives" last Sunday over the five touchdown passes of the Minnesota Vikings' star quarterback Daunte Culpepper.
But Rob Hubbard, president of the Hubbard TV Group, said he never would've taken a pass on the Vikings' victory over the New Orleans Saints if he didn't own another TV station in the market, UHF indie KSTC, which ran the NFL game simultaneously with ESPN. Even on the weaker station, the game racked up an 18.7 rating, beating the 16.6 rating that ESPN harvested in the Minneapolis area. The ESPN Sunday games during each NFL season stir up conflict between the broadcast ...