Article: Scion builds buzz with event marketing.(Marketing)

Article: Brian Bolain; Scion.(Special Report: Media Mavens)
Advertising Age;  September 27, 2004 ;     700+ words ... ... 35 learned about Scion in 2003 was from ... at venues. Mr. Bolain, now Scion national sales promotions ... on sale. He had Scions driven to events ... as many events as Scion this year, says ... drives, says Mr. Bolain, a 17-year veteran ...

Article: Toyota to Test New Youth-Oriented Scion in California ...
Knight Ridder/Tribune Business News;  June 9, 2003 ;     700+ words ... ... minivan or even a Toyota Camry, if you will. "Scion needs to be provocative and distinctive. It's not for everybody," said Brian Bolain, national sales promotions manager for Scion. Bolain conceded that people seeing the xB for the ...

Article: Untraditional pitch: Scion holds media reviews.(News)
Advertising Age;  December 16, 2002 ;     700+ words ... ... reviews for its upcoming Gen Y-targeted Scion. Brian Bolain, national manager overseeing marketing for Scion, said the automaker began talking ... brand arrives in new markets, Mr. Bolain said. Scion.com already has more than 10,000 ...

Article: Scion lessons used on other Toyota brands.(News)
Automotive News;  February 26, 2007 ;     700+ words ... ... Similarly, when Brian Bolain left Scion for a marketing job at Lexus ... debuted, it had no image. So Bolain made sure the Scion audio head units came from ... ll ever shut up about Scion.'' CAPTION(S): Bolain: Brought street credibility ...

Article: Scion chases cool kids in cool mags; Obscure magazines ...
Automotive News;  March 21, 2005 ;     700+ words ... ... including automotive buff books, Scion says. Brian Bolain, Scion's national sales promotion ... lifestyles of its target buyers help Scion connect with those consumers ... we provide these outlets,'' Bolain says. "It gives them a chance ...

Article: New Scion chief promises distinctive cars.(News)
Automotive News;  December 23, 2002 ;     700+ words ... ... said Jim Farley, 41, Scion's new head. Either ... will be distinctive. Scion will introduce the production ... Inc., has said. Both Scions are scheduled to go on ... 9 in California. The Scion line also will have family ... summer 2004, said Brian Bolain, Scion's national ...

Article: Most expensive Scion becomes coupe du jour.
Chicago Tribune (Chicago, IL);  August 27, 2004 ;     700+ words ... ... standard equipment. Since Scion is the Toyota division ... market," said Brian Bolain, Scion national sales manager ... once we had all three Scions available nationally ... short of vehicles," Bolain said. Little wonder ...