Article: It's amore; George Chamoun's 4-year-old pizza biz sprouts from roots of consistency.(Small Business)

Byline: MARY ANN JANNAZO

Americans love pizza. Pizza by the slice, by the yard, thick crust, thin crust, pepperoni, pineapple, whole wheat, no wheat. Americans spend $32 billion per year to buy 3 billion pizzas, industry estimates show.

The enthusiastic market comes with ready-made competition. Growth of pizza restaurants outpaces overall restaurant growth, according to industry reports. So, taking a sizeable bite out of it requires more than opening a store and awaiting the hungry hoards to arrive.

George Chamoun, owner of Georgio's Oven Fresh Pizza Co., built his growing 4-year-old business on a model requiring fresh ingredients, creative menus and quality ...

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