Article: ZORAN CORPORATION RELEASES NEW MULTIMEDIA SOLUTIONS FOR MOBILE PHONES.

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BEIJING, Nov. 11 /PRNewswire-AsiaNet/ --

New APPROACH Product Family Is Launched

Zoran Corporation (Nasdaq: ZRAN) announced the launch of a new product family targeted at the multimedia mobile phone market. The APPROACH 4C coprocessor is the first in a new line of cost-effective solutions for accelerating multimedia applications in mobile phones.

"Our customers confirm that Zoran's APPROACH 4C coprocessor provides more advanced features and better performance levels than competitive solutions. It also has a smaller footprint and is a less expensive solution overall," said Coby Sella, vice ...

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