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Article: The new ASA has an ally with a big stick: the ASA's assumption of regulatory power over broadcast ads is a positive step towards standardisation. But some worry that Ofcom is retaining too much responsibility.(News Analysis)(Advertising Standards Authority, Office of Communications)
- Article from:
- Marketing Week
- Article date:
- October 28, 2004
- Author:
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A major shake-up in the advertising landscape is being implemented: next week, Ofcom hands over its power to regulate broadcast advertising to the Advertising Standards Authority (ASA). The move to bring together a self-regulatory system and a statutory-control one comes amid increasing pressure for a crackdown on food and alcohol advertising and advertising to children.
The ASA, set up in 1962, oversees print, cinema and online advertising. However, since the launch of commercial television in 1955, broadcast ads have been subject to statutory codes. The Independent Television Commission and the Radio Advertising Bureau governed TV and radio ads respectively. ...