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Article: Nestle's packaging wraps up the world: a truly international food company combines local and global strategies in packaging its huge array of products.(Food/Beverage Packager Of The Year)
- Article from:
- Food & Drug Packaging
- Article date:
- October 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nestle is the most multinational of multinational food companies.
Based in Switzerland, Nestle operates in 86 countries across the globe. The company has products that cross more borders than a professional diplomat, including Nescafe coffee, Purina and Friskies pet food, Kit Kat candy, Buitoni pastas and its flagship chocolate.
Although there are many exceptions, food tends to be inherently local, both because of its perishable nature and because of the regional nature of many food preferences. For Nestle, success has meant finding the right balance between localization and globalization. Packaging has played a key role in this successful balancing act, ...