Article: Pottery Barn moves in on Crate's turf; West Elm, CB2 each aim at cheap-chic niche.(News)(Brief Article)

Byline: H. LEE MURPHY

As Crate & Barrel prepares to take its CB2 housewares chain national, archrival Pottery Barn has entered Crate's home market with a similar store.

Pottery Barn opened a West Elm store in Oak Brook two weeks ago. Both West Elm and CB2 target younger customers with a less-expensive, hipper product line than their respective flagship chains offer.

"We're a company poised to grow,'' says David Telker, manager of the West Elm in Oak Brook.

An early visitor to that store was Gordon Segal, CEO of Northbrook-based Crate & Barrel, which opened the first CB2 three years ago and now has two, both in Chicago. Mr. Segal ...

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