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Article: Heineken USA Awards Euro RSCG Worldwide The Dos Equis Brand; - New York Office of Euro RSCG Worldwide to Handle Brand Advertising -.
- Article from:
- PR Newswire
- Article date:
- November 16, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Nov. 16 /PRNewswire/ -- The New York office of Euro RSCG Worldwide today announced that it has won the brand advertising assignment for Dos Equis beer in the U.S., a product of Heineken USA and FEMSA Cerveza. The agency will provide marketing strategy and creative execution for a new campaign. The assignment was awarded after a creative competition that included Merkley & Partners, Fallon, TBWA Chiat/Day, and Crispin Porter. The account was previously held by McCann Erickson New York.
Ron Berger, Chief Executive Officer and Chief Creative Officer of the agency's New York and San Francisco operations said, "We are delighted that Heineken USA has chosen ...