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Article: Business Travelers Frequent Online Travel Agencies, But Prefer Airline and Lodging Web Sites, According to Keynote Study.
- Article from:
- Business Wire
- Article date:
- November 17, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN MATEO, Calif. -- Keynote Study is First to Examine Online Research and Booking Habits of Business Travelers
Although business travelers at companies with unmanaged or lightly managed travel policies pay more frequent visits to online travel agencies, they prefer the online experience provided by airline and lodging Web sites, according to a new study. The syndicated research study released by Keynote Systems (Nasdaq:KEYN), The Internet Performance Authority(R), is the first to examine the actual online habits and behavior of business travelers as they plan for and book travel.
The Keynote Open Web Research (OWR) for Business Travel is based on ...