|
|
Article: New A6 begins Audi product blitz; Company assures dealers that quality demons are gone.(News)(Audi of America Inc.)
- Article from:
- Automotive News
- Article date:
- November 15, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Ralph Kisiel
With the launch of Audi's redesigned A6 sedan last week, Audi of America Inc. has embarked on a product blitz that will continue into 2006.
Audi's 260 U.S. dealers have been waiting for the products - including a new entry-level Audi model - as sales slid 9.7 percent through October.
Dealers have begun receiving the 2005 A6 with company assurances that its quality is improved. The outgoing model, sold here for seven model years, had 11 recalls.
"Audi AG Chairman Martin Winterkorn is an engineer, and his emphasis is on quality,'' says Axel Mees, vice president in charge of Audi of America Inc. "He gets involved ...