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Article: KSA: INNOVATION SPARKS TOP LINE.(Kurt Salmon Associates)
- Article from:
- WWD
- Article date:
- November 17, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Lee Bailey
Growing top-line revenues is a "Wall Street imperative," according to Jim Neal, a principal with the consultancy Kurt Salmon Associates.
In outlining strategies to do that, Neal described current consumer behavior, saying recent growth in spending has outpaced growth in disposable income, 6 percent versus 5 percent, respectively.
"Unfortunately, that overspending has not been directed toward apparel or footwear," Neal said. His prescription was for fashion executives to focus on across-the-board innovation in product, store environment, service and employees.
Regarding product, Neal revealed that KSA's consumer ...