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Article: NEW SURVEY: Advertisers Predict 2005 to be Year of 'Significant Growth' for Online Ad Market; - Online video advertising saw unprecedented penetration in 2004; goal remains widespread format adoption -.
- Article from:
- PR Newswire
- Article date:
- November 19, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Nov. 19 /PRNewswire/ -- Unicast, a pioneer in the online advertising solutions industry, today released the aggregate results of an informal year-end survey conducted among its expansive base of advertisers and agencies. The survey, which includes responses from some of the World's most well-known brands, shows an overwhelming commitment to online advertising in the coming year, with over 70% of respondents indicating plans to increase online ad spending in 2005 and the remainder staying constant. The survey also shows that in less than one year, online video has become as important as other online tools such as Flash and search. 88% of respondents said video ...