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Article: Name games.(The Fans Speak Out)(Letter to the Editor)
- Article from:
- Bowling Digest
- Article date:
- December 22, 2004
- Author:
CopyrightCOPYRIGHT 2004 Century Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How do they come up with bowling ball names?
Many industry leaders in consumer products spend quite a bit of money for market studies in order to find brand names that hint at a product's characteristics, as well as appeal to the consumer.
I notice more bowling ball manufacturers are coming up with names that are not only improper, but offensive.
I believe the intention is to give bowlers an impression of the powerful characteristics of their balls, but such names (Killer, Savage, Inferno, Monster, Vendetta, Crash, Mutant, Executioner, to name a few) undermine the integrity and intelligence of bowlers.
Quite often, bowling is compared ...