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Article: Ready. Set. Logo! Will MTV-backed basic cable channel Logo change the world for gays and lesbians? You'll have to wait until February to find out.(Fall Television Preview)
- Article from:
- The Advocate (The national gay & lesbian newsmagazine)
- Article date:
- September 28, 2004
- Author:
CopyrightCOPYRIGHT 2004 Regent Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Matt Farber looks exhausted. Along with Brian Graden, president of MTV/VH1 Entertainment, Farber has just given television critics and journalists the first look at what's in store for Logo, basic cable's first channel devoted exclusively to lesbian, gay, bisexual, and transgender content. For three years Farber has worked tirelessly with MTV Net works and its corporate parent Viacom to make Logo a reality, and as he plunks himself down at a table at last July's Television Critics Association Press Tour to speak with The Advocate, it's easy to see both relief and fatigue on Farber's face now that the channel is finally a reality. Well, some relief, anyway.
"One ...