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Article: Bureaucratic trend threatens PR's future. (public relations)
- Article from:
- Communication World
- Article date:
- May 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Missing is the needed exposure to the dynamics of the real world ... the jousting of ideas with a skeptical press; experiencing the shortcomings of advocacy; the difficulties of persuasion; the sobering realities of perceptions over facts.
Public relations managers themselves are quarantined from the daily combat of opinion making by staff -- and staff is cushioned from accountability by specialization.
Media are names on a list, or occasionally, a voice on the phone. Contact is made antiseptically by facsimile or courier.
Status is a derivative of the number of meetings public relations practitioners are invited to daily. The modus operandi of ...