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Article: Tune in to your leading linguistic indicators. (techniques in language usage) (Wood on Words) (Column)
- Article from:
- Communication World
- Article date:
- May 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Did you really believe that the litigious society had faded into history along with the 1980s? That the Sue! Sue! syndrome had gone the way of the woolly mammoth?
Probably not. Me neither, especially since my wife showed me the "Curling Iron Instruction/Styling Guide" packed with her purchase. Under the bold-caps headline IMPORTANT SAFEGUARDS, just after the DANGER subhead that introduced five ways to reduce the risk of death by electric shock, I came upon item seven under the sub-subhead WARNING. Here is lawyer paranoia maxed: "7. Never use while sleeping."
*Rebekah Creshkoff writes from Chemical Bank's marketing communication wing in New York City to ...