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Article: Vest merchandising a hot topic at stores.
- Article from:
- Daily News Record
- Article date:
- August 28, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - With casual vests still hot at retail, the big question now is where to merchandise them in stores to maximize sales.
Some buyers prefer furnishings departments, some sportswear, while others are double dipping.
When vests were strictly meant for formal occasions or as part of a three-piece suit, they were merchandised within clothing and furnishings departments. But for holiday '92 and spring '93, the new crop of sporty, funky vests will show up in more areas within stores than ever before.
Bruce Binder, group vice-president and fashion director for Macy's East, said that the store has opted to double-dip the vest in. both its ...