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Consumers need to understand hardwood flooring's sometimes idiosyncratic behavior: seasonal humidity fluctuation is the culprit.(Wood or Wood Knot)(Column)

Every hardwood flooring installation is intended to provide today's consumer with an everlasting investment. Even Wall Street on its best day will fall short in this endeavor especially when compared to the purchase of a quality hardwood floor. The stock market has always been associated with volatility. You win some, you lose some. Thankfully, the same cannot be said of hardwood flooring which is a winner for the long term.

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Personally, I have never been interested in taking on an inordinate amount of risk. And unlike stock market investors, hardwood flooring consumers are totally in charge of the longevity of their flooring investments just by exercising ...

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