Article: Research and Markets: Essential competitive intelligence information for companies in the life sciences industry.

M2 PRESSWIRE-11 November 2004-Research and Markets: Research and Markets: Essential competitive intelligence information for companies in the life sciences industry.(C)1994-2004 M2 COMMUNICATIONS LTD

RDATE:11242004

Competitive intelligence can be described as a process of gathering, analyzing and interpreting external information to guide a company's strategy, planning, and tactical decision-making in commercial operations. Competitive intelligence is a key component of any business or product strategy, as well as on-going operations and tactical plans. It is important to be aware of competitors' products and services in order to best plan for success. ...

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