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Article: Late News; Coke taps Berlin for new Classic duties.

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Advertising Age
Article date:
November 22, 2004
Copyright

[Atlanta] Coca-Cola Co. on Nov. 19 said it awarded new creative duties to its main U.S. agency Berlin Cameron/Red Cell, New York, as the marketer boosts its investments behind its flagship Coke Classic brand. Citing Berlin Cameron's work on Brand Coke, the marketer added an undisclosed North American assignment and ordered new creative for mid-calorie brand C2. The WPP Group agency is still a contender for the global iconic and holiday 2005 briefs as well. See AdAge.com QwikFIND aaq14d

Interpublic says no media deal with MPG

[New York] A representative for the Interpublic Group of Cos. denied a report saying that the company is planning to announce to a ...

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