|
|
Article: MYSTERY OF SALT LAKE CITY.(End Page)
- Article from:
- TelevisionWeek
- Article date:
- November 22, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: James Hibberd
Salt Lake City may have one of the most devoutly religious populations for a major U.S. city and 71 percent of Utah voters may have voted for President Bush on Nov. 2, but residents of the Salt Lake City designated market area march to the beat of their own drum when watching television.
Time and time again during TelevisionWeek's study of viewing preferences in 10 "red'' or "blue'' markets, Salt Lake City proved a curious anomaly. Audiences failed to embrace some shows that tended to do well in other conservative markets, but they didn't exactly flock to typical liberal market shows, either.
For example, Salt Lake ...