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Article: Heileman denies pitching same brew under a new label. (G. Heileman Brewing Company Inc.'s PowerMaster label)
- Article from:
- Modern Brewery Age
- Article date:
- May 25, 1992
CopyrightCOPYRIGHT 1992 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A federal agency spokesperson says a new malt liquor being offered by G. Heileman Brewing Co. is a renamed, acceptable version of the PowerMaster label that was rejected by regulators last year.
But the brewery contends the product, Colt 45 Premium malt liquor, is something different from the PowerMaster brand that the federal Bureau of Alcohol. Tobacco and Firearms rejected last July.
Minority group and others criticized Heileman for introducing PowerMaster and contracting with other companies to brew and distribute St. Ides and Crazy Horse malt liquors. They said the marketing schemes targeted socially-troubled, poor minorities.
Bureau ...