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Article: Why Odden's tolerates corruption: one of London's best-known photo independents discovers big business in disc repair services.(Retailing)
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- November 1, 2004
CopyrightCOPYRIGHT 2004 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's so frustrating when your data on a CD, DVD, or even a game disc won't play. In some cases, it comes a narrow second to "the end of the world."
London independent Vie Odden's (Photographic) Ltd. recently became the first photographic retailer in the United Kingdom to offer disc repair services as part of a plan to retain market share in the face of increasing competition from the multiples and online retailers.
Graham and Janet Odden, who run the family based photographic retail shop just outside London Bridge Station in the City, decided to adopt the PerfectPlay disc repair system.
"We are growing our business by moving with the times and ...