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Article: BUSINESS PROFILE: Reader the BCC righter? Ian Halstead talks to John Reader, who has been appointed Black Country Chamber's group chief operating officer after a management shake-up.(Business)
- Article from:
- The Birmingham Post (England)
- Article date:
- November 27, 2004
CopyrightCOPYRIGHT 2004 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ian Halstead
It's far too early to know if John Reader will succeed in transforming the Black Country Chamber & Business Link, but undeniably he knows where he wishes to be.
In common with Advantage West Midlands, the BCC was spawned in a haphazard and uncertain sort of way.
It has stumbled badly through its early years, losing both members and self--belief on a significant and worrying scale.
However, Mr Reader is confident that - like AWM's John Edwards - he can push, coax, cajole and sometimes even bully his organisation into ...