|
|
Article: O-T-C antacid sales hit home run.(Hottest In Drug)(Prilosec OTC)
- Article from:
- Chain Drug Review
- Article date:
- November 22, 2004
CopyrightCOPYRIGHT 2004 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- The success of Procter & Gamble Co.'s (P&G's) Prilosec OTC not only helped make the stomach-relief product the fastest-selling item in drug stores over the past year but was the main reason an otherwise lackluster antacids category suddenly grew by more than a third during that period.
As its drug store sales approached $133 million for the year, volume in the antacids category soared 33.2% after several years of 2% to 3% annual gains.
Launched over the counter in in three SKUs (14-, 28- and 42-count) in September 2003, Prilosec, a proton pump inhibitor, has quickly taken over as the best-selling antacid product, accounting for nearly $1 out ...