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Article: Marketing U.S. cosmetics in the CIS. (Commonwealth of Independent States) (Russia & Ukraine)
- Article from:
- Chief Executive (U.S.)
- Article date:
- June 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 Chief Executive Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ICE last year introduced an American CEO to a Russian entrepreneur. The two joined forces to sell cosmetics in the Commonwealth.of Independent States. The Hazel Bishop line, manufactured by a subsidiary of Continental Health Affiliates, is even sponsoring a beauty contest. Who will be the first queen of Russian Red Lipsticks?
How do you make the transition from Marxism to a market economy in a country where the currency is virtually worthless, commercial technology is sparse, distribution systems are almost nonexistent and management talent is far from world class? That is the question I face as CEO of Kharkov, Ukraine-based Effect, the third largest manufacturer ...